Its (pomastic’s) potential to be used in various product categories with small changes in the recipe and the manufacturing process. When I joined the project, the former team members had already produced a significant number of material samples. So, my design process started with the assessment of the existing material swatch. When the materials were introduced to me for the first time, I was fascinated by the sensorial richness that the material provides. Some of the samples were thin and fragile as paper, some of them were thick and strong as wood, some were flexible, some were firm, some were so dark that it seemed to absorb all the light that it was exposed to, yet some were transparent enough to reveal what is underneath. In addition to its visual and tactile qualities, its smell was also very unique and intense. Although I am not originally from İzmir, people’s reaction to Pomastic showed me that this smell was deeply embedded in the sensorial, collective memory of the region.